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A Very Hallmark Holiday

Special Weekend Encore

Saturday Dec. 19 - Dec. 20, 2020

4 p.m. - 6:30 p.m. Eastern (1 p.m. to 3:30 p.m. Pacific)

What would the holidays be without a happily-ever-after romance? From Hallmark movies to bestselling books, this genre is wildly popular, with plenty of opportunity for aspiring and established writers.

How do you plot a classic holiday romance? What do Hallmark producers look for in a script? What kinds of tension are expected between characters, and how can you introduce unique twists?

This weekend course is for novelists and screenwriters alike—and for anyone who wants a behind-the-scenes look at the making (and marketing) of holiday joy.


From magic to mistletoe, our faculty members know holiday romance 

inside and out.

The course will overflow with writing tips, inside secrets and specific instructions to help
you write YOUR holiday romance.

James Crawford will reveal the secrets of Hallmark’s unique nine-act structure, plus
a behind-the-scenes look at casting, production budgets and more.

Joany Kane will share the story behind her Emmy-nominated Hallmark movie, The
Christmas Card, and how to adapt romance novels for the screen.

Anne Carlucci, executive producer for the Hallmark Channel, will walk you through the
steps from script to production.

Jeff Arch will share his wisdom from writing Sleepless in Seattle, one of the most iconic
holiday romances of all time.